Portland, Oregon-area coffee professionals Ryan Willbur and Laila Ghambari have purchased the progressive and influential sibling coffee businesses, Guilder and Juniorโ€™s Roasted Coffee.

The married couple plans to maintain existing operations and staff while building upon the vision established by the former Guilder/Juniorโ€™s owners, Mike and Caryn Nelson, Toby Roberts and Carrie Lind. The Nelsons launched the roasting company in Florida 10 years ago, then moved to Portland for the creation of the Guilder cafe and roastery at NE 24th and Fremont in Portland in 2017

The acquisition includes Guilderโ€™s second location in the iconic Powellโ€™s City of Books bookstore in downtown Portland, and the Juniorโ€™s Coffee cafe at Upright Brewingโ€™s Beer Station on NE Prescott.

โ€œThe co-owners and I, we were ready to simplify our lives,โ€ Mike Nelson told DCN. โ€œWe see selling to Ryan and Laila as best-case scenario for us. Itโ€™s hard to imagine feeling so good about selling โ€” seeing our staff in suchย greatย hands.โ€

Willbur, Ghambari and the Juniorโ€™s/Guilder ownership team finalized the deal on Wednesday, April 2024. Willbur declined to detail the financial terms of the purchase, but said he and Ghambari now hold a 100% stake, and that the acquisition was supported by a Small Business Administration (SBA) loan.

โ€œWeโ€™ve purchased Guilder and Juniorโ€™s Roasted Coffee not because it needs work, but because it does work,โ€ Willbur told DCN. โ€œItโ€™s a wonderful, healthy business living out the values of quality, transparency, and community. For Laila and I, itโ€™s a dream scenario, where weโ€™ve been passed the keys and now we get to see this business into its next phase.โ€

Willbur enters the new family business after most recently serving as vice president of sales and marketing at commercial coffee equipment supplier Middleby Coffee Solutions Group. After starting in coffee as a barista at the renowned independent shop Lava Java in Ridgefield, Washington, Willbur eventually held numerous roles with coffee companies such as Intelligentsia, Stumptown and Laย Marzoccoย USA.

Ghambari, the 2014 United States Barista Champion, has been busy in recent months running her own specialty coffee consulting firm By Laila Ghambari. She previously held numerous high-level positions at Stumptown, including leading training and retail operations.

โ€œIโ€™m ecstatic to say this is our lives now,โ€ Willbur said of the Guilder/Juniorโ€™s venture. โ€œI have learned so much from my experience with Middleby, but I am excited to turn my focus to an independent business where I can support and participate in my local community. Laila will continue to consult and provide resources for our industry at large. If anything, we want Guilder and Juniorโ€™s to showcase the businesses principles she is championing for others withinย coffeeย retail.โ€

Since their inceptions, Juniorโ€™s Roasted Coffee and Guilder have embraced progressive business concepts such as price transparency and supply chain equity. The company launched an unprecedented (in coffee) CSA-style program in 2022, designed to ensure income for coffee farmers. The Nelsons have also spearheaded work towards understanding and meeting coffee production costs. Juniorโ€™s went so far as to release a free template that other coffee roasters might use to engage in more sustainable sourcing practices.

โ€œWeโ€™re benefitting from the handoff of the template and weโ€™ll continue to use the framework going forward,โ€ Willbur said of the companyโ€™s sourcing practices. โ€œWe want to continue existing relationships for certain. We hope to continue to grow the business so that we can introduce more relationships intoย theย program.โ€

Willbur and Ghambari also have not announced any immediate plans to shakeup the Guilder or Juniorโ€™s menus, which lean towards lighter plant-based fare with fresh ingredients alongside expertly crafted drinks using Juniorโ€™s roasts. The couple also plan to work with the existing Guilder and Juniorโ€™s staff as they dive into entrepreneurship.

โ€œOur goal, first and foremost, is to learn this business inside and out,โ€ Willbur said. โ€œWeโ€™re doing our best not to make any major moves until we understand all of the โ€˜whysโ€™ for how things are operating right now.โ€

In time, the new owners may transition to a single brand name, although nothing is yet set in stone, said Willbur.

โ€œThroughout our careers, Laila and I have been fortunate to have worked for some really great companies where weโ€™ve gained valuable knowledge and perspective,โ€ Willbur said. โ€œIn taking this next step as business owners, our goal is to create a culture and environment where we can share that with new and growing coffee professionals.โ€

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